FROM THE JOURNAL

The Lithe Edit

What Performance Really Means to Us
Mar 16, 2026
At Lithe Beauty, performance is shaped by thoughtful development, careful testing, and products designed to work effortlessly in everyday routines.
Sunset, Interpreted: Inside the Sunset Blush Palette
Feb 27, 2026
Meet the Sunset Blush Palette, a clean, buildable powder designed for natural dimension.
Lunar New Year, Renewal, and Mental Health
Feb 15, 2026
Mental health is shaped by history, family, and culture. This Lunar New Year, we reflect on healing and resilience.
Introducing New Limited Edition Shades: Blue Print and Galaxy
Feb 04, 2026
Two new shades. Same most-loved gel liner. Meet Blue Print and Galaxy.
A Continuing Conversation on Asian Mental Health
Jan 26, 2026
A continuing collaboration between Lithe Beauty and NAAPIMHA, supporting culturally responsive mental health care and ongoing awareness within Asian communities.
In Conversation with IPSY’s Hitting Pan Podcast
Jan 14, 2026
Our founder joins IPSY’s Hitting Pan Podcast for a real conversation about building beauty that lasts.