FROM THE JOURNAL

The Lithe Edit

Introducing New Limited Edition Shades: Blue Print and Galaxy
Feb 04, 2026
Two new shades. Same most-loved gel liner. Meet Blue Print and Galaxy.
A Continuing Conversation on Asian Mental Health
Jan 26, 2026
A continuing collaboration between Lithe Beauty and NAAPIMHA, supporting culturally responsive mental health care and ongoing awareness within Asian communities.
In Conversation with IPSY’s Hitting Pan Podcast
Jan 14, 2026
Our founder joins IPSY’s Hitting Pan Podcast for a real conversation about building beauty that lasts.
Clean Beauty: All About Parabens
Dec 30, 2025
I’m sure you’ve heard the term “paraben-free” advertised on some skincare products but what are they really and what do they do to our bodies?