Privacy Policy

Last Updated: January 28, 2026

This Privacy Policy describes how your personal information is collected, used, and shared when you visit or make a purchase from lithebeauty.ca (the “Site”), which is operated by 2666898 Ontario Inc. (“Lithe Beauty”, “we”, “us”, or “our”).

By using the Site, or by choosing to submit personal information to us, you consent to the practices described in this Privacy Policy. If you do not agree with any part of this Privacy Policy, please do not use the Site or submit personal information.

Personal Information We Collect

“Personal information” means information about an identifiable individual, such as your name, address, telephone number, email address, or payment information.

When you make a purchase or attempt to make a purchase through the Site, we collect certain information from you, including your name, billing address, shipping address, payment information, email address, and phone number. We refer to this as Order Information.

We may also collect personal information you voluntarily provide to us, such as when you contact us by email or through other forms of communication.

In addition, when you visit the Site, we automatically collect certain information about your device, including your web browser, IP address, time zone, and some of the cookies installed on your device. As you browse the Site, we also collect information about the pages or products you view, referring websites or search terms, and how you interact with the Site. We refer to this information as Device Information.

Technologies We Use

We collect Device Information using the following technologies:

Cookies, which are data files placed on your device that often include an anonymous unique identifier. You can learn more about cookies and how to disable them at http://www.allaboutcookies.org
Log files, which track actions occurring on the Site and collect data such as IP address, browser type, referring pages, and timestamps
Web beacons, tags, and pixels, which are electronic files used to record information about how you browse the Site

Most browsers allow you to control cookies through their settings. Please note that disabling cookies may affect the functionality of the Site.

How We Use Your Personal Information

We use Order Information to:

Process and fulfill orders, including payment processing and shipping
Provide order confirmations and invoices
Communicate with you regarding your order or inquiries

We may also use personal information to:

Screen orders for potential fraud or security risks
Respond to questions or customer support requests
Improve our products, services, and website experience
Conduct internal research, analytics, and marketing assessments
Share information or marketing communications when aligned with your preferences

Device Information helps us assess potential risk, improve Site performance, and understand how customers interact with our Site and marketing efforts.

We may use your information for additional purposes where permitted or required by law, or with your consent.

Sharing Your Personal Information

We share personal information with trusted third-party service providers who help us operate our business.

For example:

We use Shopify to power our online store. You can learn more about how Shopify uses personal information here: https://www.shopify.com/legal/privacy
We use Google Analytics to understand how visitors use the Site. You can learn more here: https://www.google.com/policies/privacy/
You may opt out of Google Analytics at: https://tools.google.com/dlpage/gaoptout

We may also disclose personal information:

To comply with applicable laws, regulations, subpoenas, or lawful requests
To protect our rights, property, safety, or those of others
In connection with a business transaction such as a merger, acquisition, or sale of assets

We do not sell your personal information to third parties for their own marketing purposes.

Do Not Track

Please note that we do not alter our data collection practices in response to “Do Not Track” signals from browsers.

Your Rights

You have the right to access, correct, update, or request deletion of your personal information. To make such a request, please contact us using the information below.

In some cases, we may be unable to comply with certain requests due to legal or operational requirements. We may ask you to verify your identity before processing a request.

Data Retention & Security

We retain personal information only as long as necessary to fulfill the purposes outlined in this policy, unless a longer retention period is required or permitted by law.

We take reasonable physical, organizational, and technological measures to protect personal information against unauthorized access, use, or disclosure. While we strive to protect your information, no method of transmission or storage is completely secure, and we cannot guarantee absolute security.

Some personal information may be stored or processed outside your country of residence, including in the United States. As a result, information may be subject to access by authorities under applicable laws in those jurisdictions.

Changes to This Privacy Policy

We may update this Privacy Policy from time to time to reflect changes to our practices, operations, or legal requirements. Updates will be posted on this page with a revised “Last Updated” date. Continued use of the Site after changes indicates acceptance of the updated policy.

Minors

The Site is not intended for individuals under the age of majority in their jurisdiction. If a parent or guardian believes a minor has provided personal information, they may contact us to request deletion.

California Privacy Rights

California residents may request certain information regarding our disclosure of personal information for direct marketing purposes, as permitted under California law. We do not share personal information with third parties for their own direct marketing purposes.

Requests may be submitted once per calendar year.