About Lithe

Lithe (adj.):

[Lye•th]

flexible, light, or easily adaptable

At Lithe, we believe in creating with care: clean, vegan, and cruelty-free products that feel as good as they look. Every formula is made with intention, designed to simplify your routine and elevate the everyday.

But more than how they feel, it’s how they perform that matters most to us. We obsess over the details, the texture, the glide, the payoff, so that every product feels effortless and intuitive to use, yet delivers with precision.

Because when beauty works beautifully, everything else falls into place.

Beauty was never about standing out. It was about feeling like myself again.

— Linda Secondi, Co-Founder of Lithe Beauty

Lithe Was Born From a Quiet Rebellion

As a daughter of Chinese-Vietnamese immigrants, I grew up in a household where makeup wasn’t encouraged and beauty was seen as a distraction. Still, I found quiet moments to experiment, small acts that helped me feel like myself. My mother’s approach was simple and intentional, and that balance between restraint and self-expression stayed with me.

Years later, as a mother myself, I built Lithe with that same philosophy in mind: beauty that’s high-performing yet effortless, intentional, and kind to the skin. No fluff. No excess. Just formulas that glide, define, and stay.

OUR MILESTONES
Our Everyday Lashes® collection was honoured as a Best of Beauty winner in 2019
Our products were featured in IPSY’s beauty boxes, reaching hundreds of thousands of makeup lovers who discovered and adored Lithe through their monthly subscriptions.
We were named IPSY’s 2025 Biggest Breakout Brand, recognized for crafting high-performance, clean beauty that resonated deeply with their global community.
As a beauty partner of Fashion Art Toronto, we helped bring creative runway looks to life at one of Canada’s most inclusive fashion and art events.
Our full collection is carried by Rennaï, a Montreal luxury boutique redefining beauty retail through curation, craftsmanship, and conscious design.