CREATOR FAVOURITES
Honest Takes, Real Routines
We love seeing how our community uses our HD Gel Eyeliner in their own way. These videos capture real application, real wear, and real results.
six shades
Everyday Shades for Everyday Wear
Matte base
Blended
accent
24k
cut crease
rose gold
PROFESSIONAL STAMP OF APPROVAL
A Must-Have in Every Beauty Kit
"The Night & Day Eyeshadow Palette brings together a curated range of wearable neutrals with deeper, buildable tones. Each shade is thoughtfully selected to work alone or layered together, giving you endless versatility without overwhelming choice."
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Smooth, blendable textures
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Buildable pigment for subtle to bold looks
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A balanced mix of mattes and shimmers
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Designed for everyday wear and easy transitions
PURPOSEFUL, ALWAYS
Our Philosophy
At Lithe Beauty, performance comes first. We create thoughtfully designed essentials made to work in real life, day in and day out. With a focus on quality, intention, and responsible formulation, our products are built to deliver results without unnecessary extras.
CRUELTY
FREE
CLEAN
VEGAN
4 EASY STEPS ON
How to Use
PREP
Start with clean, primed eyelids to ensure smooth application and longer wear.
BASE
Apply a lighter matte shade across the lid to even out tone and create a soft base.
DEFINE
Use deeper shades through the crease or outer corner to add depth and dimension.
FINISH
Add shimmer or highlight shades where desired, blending edges for a seamless finish.
FOUR EASY LOOKS
Everyday to Evening
soft day
Light, neutral shades blended across the lid for an effortless, polished look.
WORK EDIT
Defined crease with subtle depth for a clean, professional finish.
Sunset
Warm tones layered for a soft glow that transitions beautifully into evening.
NIGHT OUT
Deeper shades added to the outer corners or lid for a richer, more dramatic effect.
Our Founder's Note
"I’ve always found eyeshadow palettes to be overwhelming. Too many shades, too much choice, and not enough clarity. What I appreciated about this palette was how edited and usable it felt from the start. Rather than trying to do everything, Night & Day offers a considered range of tones that work well together and fit easily into real routines. It’s the palette I reach for when I want options without overthinking."
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