CREATOR FAVOURITES
Honest Takes, Real Routines
We love seeing how our community uses our HD Gel Eyeliner in their own way. These videos capture real application, real wear, and real results.
FOUR shades
Discover The Full Collection
100% Black
Coffee Bean
Blueprint
Galaxy
PROFESSIONAL STAMP OF APPROVAL
A Must-Have in Every Beauty Kit
"The tiniest, little pen that doesn't budge" is what some experts say about our HD Gel Eyeliner. An essential staple for all beauty kits, our pen gives you flawless liner that absolutely will not budge. And our secret weapon: the micro-sized angle brush, allowing you to get to those tough-to-reach corners for precise blending and smudging.
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ULTRA-THIN RETRACTABLE TIP
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MICRO-SIZED ANGLE BRUSH
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SETS IN UNDER 20 SECONDS
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CREAMY, PIGMENTED AND BUILDABLE
PURPOSEFUL, ALWAYS
Our Philosophy
At Lithe Beauty, performance comes first. We create thoughtfully designed essentials made to work in real life, day in and day out. With a focus on quality, intention, and responsible formulation, our products are built to deliver results without unnecessary extras.
CRUELTY
FREE
CLEAN
VEGAN
4 EASY STEPS ON
How to Use
PREP
Always start with clean, dry eyelids for optimal application.
LINE
Apply liner along your lash line to create your base shape.
DEFINE
Immediately use the angle brush to blend or create a wing before the formula sets.
SET
Let it dry for 20-30 seconds for the ultimate smudge-proof wear.
EXTRA TIPS
For oily skin types, avoid using any oil base primers around the eyes and set with powder to absorb oil excrete throughout the day.
A MULTI-PURPOSE PEN
4 Ways to Line
NATURAL
A subtle and understated eyeliner application, often used to enhance the eyes without appearing too dramatic.
CLASSIC
A timeless and versatile eyeliner style, typically consisting of a thin or medium line along the upper lash line to define the eyes.
SMOKEY
A sultry and smudged eyeliner look, achieved by blending the eyeliner for a soft, diffused effect, often paired with eyeshadow for added depth.
GRAPHIC
A bold and artistic eyeliner style, involving creative shapes, lines, and designs to make a statement and showcase artistic flair.
Our Founder's Note
"This eyeliner was the first product we launched as a beauty brand, and it changed everything for us. It set the standard for how we build products, obsess over details, and listen closely to our community. The response to this pen gave us the confidence to keep going and to grow Lithe Beauty into what it is today. It will always be a reminder that when you get it right, people feel it."
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