In Conversation with IPSY’s Hitting Pan Podcast

Our founders joins IPSY’s Hitting Pan Podcast to talk product performance, process, and building with intention.

We were recently invited by IPSY to join Hitting Pan, a podcast dedicated to the products people truly use, finish, and return to, alongside the stories of the brands behind them.

The episode is now live across IPSY’s platforms and can be listened to here:

At its core, Hitting Pan is about slowing the conversation down. Instead of chasing launches or trends, the podcast makes space for thoughtful reflection on beauty itself: how brands begin, how products perform in real routines, and what it takes to build something with longevity. It felt like a natural setting to share our story in our own words.

Inside the Conversation

The conversation moves through the ideas that have shaped Lithe from the beginning. We talk about how the brand came to life and the path that brought us here, what it means to build a beauty brand with patience and intention, and how our products have performed over time in real, everyday use. We also reflect on the lessons learned so far, along with the ones that continue to unfold as the brand grows.

Throughout, the focus remains on process and lived experience. That perspective mirrors how we think about beauty every day: thoughtfully, practically, and with care.

Why This Conversation Felt Right

Hitting Pan is a podcast built around real use. The products people finish. The routines that stick. The brands that earn a place on the shelf vs. those that chase fleeting moments of attention.

That perspective mirrors how we think about beauty. It leaves room for nuance, for patience, and for the unseen work that happens long after the initial excitement fades. Encouraging sharing the process as it is, Hitting Pan invites you into the thinking behind the brand.

For us, those are the conversations worth having. The ones that feel honest, grounded, and rooted in real experience.

Listen In

If you’d like to hear the full conversation, you can listen via IPSY here:

We’re grateful to IPSY for the invitation and for creating space for these kinds of conversations. And as always, we’re thankful to our community for listening, engaging, and being part of this journey with us.